What Is CPA Marketing And How You Can Earn With It?

  • SumoMe

What exactly does CPA stand for? It’s simply COST PER ACTION. You are paid whenever someone completes an offer whether it is a sale or lead using your referral link. There are many CPA companies available to choose from, each having dozens or even hundreds offers.

When you join a CPA company what you’re basically doing is aiding that company in promoting the advertisers that have registered with that company to have their product or service promoted.

It’s possible you’ve completed CPA offers in the past and didn’t realize that you were literally giving the person money just from you downloading a software application, or inputting your zip code or email address into a form. It’s really amazing that something as simple as entering your email address into a form with one field can result in being paid up to $1.50 in most cases.

CPA companies usually break down their service into two common categories:

#1. Publishers

As noted, the Advertisers have their company listed with the CPA Company’s database, so now it is available for the Publishers to start promoting. The Publishers are the promoters. You will be the Publisher, as you will be promoting the offers listed within the CPA Company’s database by the Advertisers.

#2. Advertisers

These are the companies that have paid the CPA Company to promote their product. In most cases they have pre-paid a deposit to have their product or service promoted. Once the deposit is made and the offer goes live within the CPA Company’s database, it is made available for the second category.

That’s basically how the CPA networks work. You have the Publishers and Advertisers.

You’ll have the option as a Publisher to go through and select the offers that meet your specifications in terms of mode of promotion. When an advertiser has setup their offer, they have the option of selecting the modes of promotion that they allow for their offer. Email only offers are primarily for those who have newsletters and a mailing list to promote the advertiser’s offers. While web is for the on-site banner placement, and search is mainly for those advertising through pay per click search engines. When you join the various CPA networks you’ll realize that some offers will be available in more than one CPA network. For example, CPA Network A, may have the same offer as CPA Network B. The difference between the two offers maybe the payout that one network is offering. That’s why it is important that you join more than one CPA network. Don’t put all your eggs in one basket.

You need to join as many networks as possible, so you can review all the offers available in each network and select the one that is paying the most for the offer you would like to promote.





Before you apply to any CPA Network is very important that you have a clear understanding of how you will be promoting the offers available within the CPA Network. Most networks like to work with seasoned veterans within the marketing industry, so it’s going to be important that you do not appear to be a newbie when it comes to marketing. You’ll need to understand certain basic concepts. When you review an application form for a CPA network, you’ll find a listing of the types of promotion that you can select from as your means of promoting the offers. See image below for example:




Upon analyzing the screenshot above it shows the modes of publishing mode that are accepted by most CPA networks. You have the option for banner displays, pop ups, text links, PPC, SEO, stand alone emails and newsletter advertising.

You will have to decide which option you’ll be using to promote the CPA offers. Since at this stage it’s possible that you do not know which mode you’ll be using, I think it’s always best to select “Banners”, “Text Links”, and “PPC” as the options you’ll be using for promoting the CPA offers. Once accepted you can always add more options to the list. Your job is to ensure you get accepted into the network as quickly as possible and show them that you actually know what you are doing. The first step before applying for any CPA Network is to have a professional website setup. If you have an old domain name just sitting around, then it’s time to make use of that domain name, the older the domain name the better, as it can appear to be a site that was in existence for a long time. Also create an email address based off that domain name; that is the email address you’ll be using to contact them, as it’s more professional.

Do not use a free email address as your mode of contact via email. You can use WordPress that is available for free as your content management script to make things easy to setup. The reason you are setting up the site as a blog is simply because it’s a quick and painless process and with some of the great free themes available online, it can look professional without you having to do a lot of work.

Upon selecting your theme, and setting up your blog, then of course you’ll need to select a niche or topic for the blog, along with having content.

This is pretty easy since you are not setting up this blog to be a site that is going to make you money necessarily, but simply to show the CPA networks that you have a professional site that will allow you to get approved quickly. Later, we can work on sites setup specifically for the CPA offers you’ll be promoting. The role of this site is just to have a “dummy” site more or less that you can use to get accepted by any CPA network. For the content of the blog, you can use PLR articles. There are many sites that offer free PLR articles that you can freely download and use on your blog. Most of these sites that offer free PLR articles will request that you signup to their newsletter but it’s a small price to pay for getting free content that you can use for the setup of your blog.

You should have at least 10 articles on your blog and have it setup in a very neat format. Do not display any ads on the blog, just ensure that what you’ve setup looks neat and organized. Be sure to have a privacy policy and contact form on your blog. You can have this setup automatically by using the privacy policy plugin & contact form plugin that are available for WordPress.

Here are the Top 10 CPA networks:

  1. Peerfly
  2. ClickBooth
  3. Adscend Media
  4. Neverblue
  6. Cutting Edge Offers
  7. MaxBounty
  8. MundoMedia
  9. CrushAds
  10. Affiliate Venture Group



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